Yolandi Schoeman of Baoberry, the winner of the 2016 South African Global Cleantech Innovation Programme for SMEs (GCIP-SA), was named one of two overall runner-up teams, while 2016 GCIP-SA runner-up Martin Ackermann of Thevia was the winner in the Green Buildings category.
Schoeman and Ackermann competed with clean technology innovators and entrepreneurs from India, Malaysia, Morocco, Pakistan and Turkey for top honours at the Forum.
Schoeman’s aWetbox – a wetland in a box – is a nature-based ecologically engineered water-purifying solution suitable for use in rural communities facing water security challenges, as well as for residential, holiday and corporate developments. It is also available as a do-it-yourself package.
“Being part of the GCIP-SA programme has been an important learning experience in my entrepreneurial career. Besides the honour of being selected a global runner-up, this acknowledgement also confirms that ecological engineering has been placed on the global map,” Schoeman says.
Ackermann is delighted with the recognition. “This award is our first step in convincing the world that this is the way all roof tiles should be made. We are extremely excited about the future of our product,” he says. Thevia received the award for its roof tiles, which are manufactured from 99% waste materials (crusher discard and recycled HDPE). The tiles are 75% lighter than conventional concrete roof tiles but double the strength with less than 0.1% breakage, translating into cost savings of 8% –15% on total roof installation.
This year’s Cleantech Open Global Forum winner was Green India Building Systems and Services Private Limited (GIBBS). The company developed a geothermal heat-exchange air-conditioning system that achieves up to 60% energy savings and 100% water savings compared to conventional building cooling systems.
“The achievements of the GCIP-SA participants at the Global Forum illustrates the level and quality of cleantech innovation and entrepreneurship in the country,” says Gerswynn McKuur, National Project Manager of the GCIP in South Africa. “We are grateful to the United Nations Industrial Development Organization (UNIDO), the Technology Innovation Agency (TIA) and the Global Environment Facility for their vision and support of this programme.”
The GCIP-SA is part of a global initiative that aims to promote clean technology innovation to address the most pressing energy, environmental and economic challenges facing the planet. It combines an annual competition and a business accelerator programme where SMEs and start-ups are continuously trained, mentored and assessed on their business models, investor pitches, communication and financial skills for the development of a more marketable and investor-attractive product and business.
In South Africa, the Programme is jointly implemented by the United Nations Industrial Development Organization and the Technology Innovation Agency, with funding from the Global Environment Facility. US-based Cleantech Open serves as the main knowledge partner of the global programme.
GCIP-SA alumni receive wide recognition both locally and globally for their contribution to a greener and more sustainable future. Two of the top performers from the 2016 programme – André Reyneke from Ducere Holdings, and Lovell Emslie from Pegasus Engineered Green Mobility – will be exhibiting at AEI. Please visit them at stand C1.
012 472 2760
A call for applications to participate in the 2017 programme will open on 6 March 2017.
MISER Hydraulic Hybrid Transmission System
There are approximately 1.2 billion vehicles on the road in the world today, placing enormous pressure on our natural resources and the health of our planet and people. The MISER system introduces a new hydraulic, lower cost, lower part count and inherently more efficient version of hybrid transmissions that can scale from small cars to the largest vehicles. Using a unique and patented pump/motor with a hydraulic accumulator, MISER delivers an energy storage system that can store energy from either the primary drive (thereby achieving engine optimization) or via regenerative braking to send energy back to the driveline/wheels.
MISER has two product sets that address both new and on-the-road vehicles.
The system directly addresses the challenges of high fuel cost/dependency and harmful gas emissions. Fuel savings are shown to potentially be as high as 70% while initial indications are that emissions will be reduced by up to 60% or even more.
MISER is patented internationally.
André Reyneke, 082 445 2990, email@example.com
Pegasus Engineered Green Mobility
South African transport operators and logistic service providers are under pressure to reduce fuel operating cost and greenhouse gas emissions on commercial vehicles. Pegasus Engineered Green Mobility’s multi-fuel technology reduces fuel operating cost and greenhouse gas emissions by replacing diesel as the primary fuel by natural gas or bio-methane. These alternative fuels are more affordable and greener.
Natural gas is available from the Sasol pipeline network in Gauteng, Mpumalanga and in KwaZulu-Natal, at R 2.90 a litre equivalent diesel, compare to diesel at R 12.00. Bio-methane could be generated from any organic waste material, e.g. municipal solid waste and municipal waste water (grey water), and is a 100% renewable fuel. The Pegasus multi-fuel control unit enables the engine to operate on two fuels at the same time, in the right proportions, and for efficient combustion of the fuel, especially the methane portion.
The Pegasus multi-fuel system will reduce operating cost by more than 40%, with no impact on engine durability.
Lovell Emslie, mobile: 00 27 83 412 7931, email: firstname.lastname@example.org
Two of the top performers in the 2016 GCIP-SA competition and business accelerator walked away with top honours at the Cleantech Open Global Forum in San Francisco, USA, on 10 February 2017. Baoberry was one of two overall runners-up for aWetbox, while Thevia was announced the winner in the Green Buildings category for the revolutionary Thevia Roof Tiles.
aWetbox – a wetland in a box – is a cost-effective, low-maintenance integrated grey-water treatment and rainwater harvesting system for water quality optimisation, treatment and re-use. It is suitable for use by municipalities and home owners both locally and globally.
Thevia roof tiles are made from 99% waste materials (crusher discard and recycled HDPE). The tiles are twice as strong but weigh a quarter of traditional concrete tiles, with <0.1% breakage, resulting in a cost saving of 8% – 15% on total roof installation when compared to the cheapest concrete tile currently on the market.
SanAqua, also a 2016 GCIP-SA runner-up, was represented at the Forum by Acting CEO Dr Rob Smorfitt, who shared information on the HAT System™, a small, modular electronic water treatment component that improves the treatment of water, from 1kl/hr up to very large plants. The system uses no chemicals, requires low skills to operate and cleans water cheaply and effectively by disrupting and coagulating harmful pollutants.
“We have made many connections on a global level which we will contact following the Cleantech Open. It has been an invaluable experience”, commented Schoeman after the event.
Schoeman and Ackermann follow in the footsteps of 2016 GCIP-SA winner Dave Lello from Ekasi Energy, who was the overall winner at the previous Cleantech Open Global Forum. Fifty of Ekasi Energy’s FAAbulous biomass stoves – co-sponsored by TIA and Ekasi Energy – are currently being piloted in the Egoli informal settlement in the Phillipi horticultural area in Cape Town and the Enkanini informal settlement in Stellenbosch. ]
by Danny Wong
For those in B2B sales, trade shows may feel like just one more thing you have to do in an already busy month. And those with this mentality are normally the first businesses to be forgotten about at the show.
Not that they don’t have my sympathies: It can be frustrating when you’re trying to stand out among so many other vendors, especially when it feels as if everyone has thought of something more creative than you.
The time to advertise to clients and prospective customers that you’ll be at a trade show is a couple of weeks-to-a month in advance of the event. Your social media posts and email blasts do not have to be full of mysterious (and obnoxious) hints that promise the world. Instead, simply inform your contacts that you’ll be there and that your booth will be worth visiting.
Also find out who the other vendors in attendance will be, as well as the physical conditions of your booth or space. This information can help you plan how to configure your setup. You may even want to collaborate with your neighbors if you have complementary products or services and overlapping customers. By combining resources or themes, you may make more of a splash.
A report by the Center for Exhibition Industry Research (CEIR) stated that 81 percent of trade show attendees surveyed said they had buying authority; to capitalize on this opportunity yourself, you’ll want to invest heavily in early outreach.
Trade show attendees want an interactive experience with your brand, not a standing sales pitch. So, when people approach your booth, be ready to offer them an activity, whether it be a game or a product demo they can play with. Just make sure the activity is aligned with your brand.
For instance, a venture capital (VC) firm eager to connect with promising entrepreneurs walking around a trade show floor can offer passersby a BuzzFeed-like quiz, which will reveal what type of entrepreneur they actually are, along with information about how the VC firm’s team and fund can help startups like theirs grow.
Software companies can build special product demos that very clearly show prospects how much they can gain by using their product or the money or time they can save with it. Using an activity, you keep the interaction light and upbeat while leaving prospects with a fun memory.
Draw attendees in when you show marketing materials that highlight customer case studies and testimonials.
Many trade show participants may be unfamiliar with your brand or product; so, to establish credibility, share a short list of your most well-known clients. Or, brag about some of the awards your company has received. Call out some of the media publications your product or service has been mentioned in. Even showcase your portfolio of past work with customers.
Use any form of social proof you can to differentiate yourself from the other vendors.
It’s easy to want to copy what other companies are doing, because they’ve already made a big splash. However, put some thought in. You may be wise to have a meeting with your team to discuss your strategy before the trade show, outlining the particular messages you want to convey.
Regardless of how boring or exciting your product is, there are ways to get noticed at trade shows, if you plan correctly. Do not simply view the trade show as a competition, but rather a place to showcase what you do better than anyone else.
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